Hey, I’m James — a Product Designer in London.

Currently, UI & Design Systems at RA. Previously, Soldo and Ten4.

Digital Media (BSc) University of Brighton.

Resident Advisor

2023 - Present

Resident Advisor (RA) is an online electronic music publication, ticketing platform and global events marketplace. UI and Design Systems owner within the Product Design team, collaboratively deliver features to 6M+ MAUs using agile methodologies. Working across Web, iOS and Android and both B2C platform, ra.co, and B2B offering, RA Pro.

Event listings

Helping users find the right event and increasing conversions by 9%.

PASSWORD PROTECTED 🔒

RA Bumps

Taking promoted event listings from zero to one — from validating without developers, to scaling to a key new revenue stream.

PASSWORD PROTECTED 🔒

RA Design System

Modernising a multi-brand, cross-platform design system.

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RA Pro Microsite

Refining the RA Pro identity and developing the RA Pro microsite.

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Soldo

2021 - 2023

Helping drive the next phase of growth for a $180M Series C-funded B2B spend management platform, backed by Accel, Citi Ventures, and Dawn Capital. Soldo empowers businesses to track and manage employee spending with company cards and a multi-user, permissions-based platform trusted by over 30,000 businesses. I contributed across Web, iOS, Android and Design Systems.

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Manage and track out-of-pocket expenses

Adding out-of-pocket transactions without added complexity.

CASE STUDY 🚧

Mucha Design System

Evolving and documenting Soldo’s Design system.

CASE STUDY 🚧

Ten4

2019 - 2021

Digital product studio founded in 2001. Worked as a UX Designer and Product Designer.

jamesnorton.design

2020 - Present

Freelance design, development and side projects.

CASE STUDY 🟢

Resident Advisor

2023 - Present

Resident Advisor (RA) is an online electronic music publication, ticketing platform and global events marketplace. UI and Design Systems owner within the Product Design team, collaboratively deliver features to 6M+ MAUs using agile methodologies. Working across Web, iOS and Android and both B2C platform, ra.co, and B2B offering, RA Pro.

Event listings

Helping users find the right event and increasing conversions by 9%.

CASE STUDY 🟢

RA Bumps

Taking promoted event listings from zero to one — from validating without developers, to scaling to a key new revenue stream.

CASE STUDY 🟢

About

I have over five years of experience designing and building digital products, working across in-house product teams, consultancies and as a freelancer. I’ve partnered with scale-ups, FTSE 250 companies and independents across sectors like fintech, marketplaces, ticketing, the arts, charities and government.

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I started my career as a UX Designer at Ten4, before transitioning into end-to-end product design and later specialising in UI and Design Systems at Soldo, shortly after their $180M Series C.

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Now I'm one of three Product Designers at RA, where I own UI and design systems while collaborating across project lifecycles. I work on both the consumer platform, ra.co, and the B2B offering, RA Pro, across our web, iOS, and Android properties.

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I also build Webflow sites for freelance and side projects, and occasionally at work as part of product marketing and growth efforts.