Hey, Iโ€™m James โ€” a Product Designer in London.

Currently, UI, Design Systems & Growth at RA. Digital Media (BSc) University of Brighton. Previously, Soldo and Ten4.

Resident Advisor

2023 - Present

Resident Advisor (RA) is an online electronic music publication, ticketing platform and global events marketplace. UIย and Design Systems owner within the Product Design team, collaboratively deliver features to 6M+ MAUs using agile methodologies. Working across Web, iOS and Android and both B2C platform, ra.co, and B2B offering, RA Pro.

Event listings

Helping users find the right event and increasing conversions by 9%.

RA Bumps

Taking promoted event listings from zero to one โ€” from validating without developers, to scaling to a key new revenue stream.

RA Design System

Modernising a multi-brand, cross-platform design system.

RAย Pro Microsite

Refining the RA Pro identity and developing the RAย Pro microsite.

Soldo

2021 - 2023

Helping drive the next phase of growth for a $180M Series C-funded B2B spend management platform, backed by Accel, Citi Ventures, and Dawn Capital. Soldo empowers businesses to track and manage employee spending with company cards and a multi-user, permissions-based platform trusted by over 30,000 businesses. I contributed across Web, iOS, Android and Design Systems.

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Manage and track out-of-pocket expenses

Adding out-of-pocket transactions without added complexity.

Mucha Design System

Evolving and documenting Soldoโ€™s Design system.

Ten4

2019 - 2021

Digital product studio founded in 2001. Worked as a UX Designer and Product Designer.

jamesnorton.design

2020 - Present

Freelance design, development and side projects.

About

I have over five years experience designing and building digital products, working within in-house product and developments teams, as a consultant, and as a freelancer; collaborating with scale-ups, FTSE 250 companies, and independents across diverse sectors including ticketing, marketplaces, fintech, built environment, the arts, charities and government.

I began my career as a UX Designer at Ten4, before moving into end-to-end product design. I worked at Soldo shortly after their $180M series C and specialised in UI and design systems as the team scaled.

Currently, I am one of three product designers at RA, where I own UI and design systems whilst working collaboratively across project lifecycles. I work on both the consumer platform ra.co and B2B offering RA Pro and across our web, iOS and Android properties.

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I also build sites for freelance and side projects, and occasionally at work as part of Product Marketing and Growth efforts.