$2.6b in additional fees
40% of Australia’s 15 million superannuation funds members have multiple accounts, collectively costing them $2.6 billion in additional fees each year.
10m duplicate accounts
Compulsory contributions and complexities in the current system have caused an estimated 10 million unnecessary duplicate accounts. A major avoidable issue is people failing to consolidate their accounts.
Obtain funding within 6 months.
The client provided survey data which was obtained through the Google Survey platform. The survey spoke with 1,000 Australians, of which 200 became the refined audience.
The insights gained from the survey questions highlighted pain-points in competitors products and the process of managing their superannuation.
To begin to visualise my users I created a representative persona. I also created two scenarios in the job story format to start refining a user journey.
Along with market research, early sketches helped inform the functionality and user flows. The key features outlined were:
I designed wireframe screens inline with the project objective and research findings.
Supa’s product vision was in the early stages of development and as part of the process we worked on building a visual identity.
“Simple without being clinical”
“Bright and playful, yet clear and easy to understand.”
The prototype demonstrates Supa’s vision for simplifying superannuation. The Supa app aims to empower users to track their super’s performance through personalised insights and management tools.
“(...) Good stuff on the demo. It will be very helpful to your pitches and realisation of your product vision. Can’t fault the demo.”
Anthony McNamara, Co-founder at Digital Glue
“James extracted (and improved upon) the idea right out of our heads and made it happen on screen. But more than that, through workshopping ideas based on how customers would be using the app, James provided invaluable insight, and actually helped shape some of the core functionality that we are going to develop.”
Sasha Stancliffe Bird, Founder at Supa
Thanks to Supa for the opportunity to work on this project.